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Volvo goes digital to push for more sales

15/12/2014 by Sharon Shahzad

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Volvo Car Corp said it will start selling vehicles online as it rolls out new models to compete with German luxury rivals such as BMW (BMWG.DE).
The Swedish carmaker, controlled by China's Geely, will gradually introduce web sales and spend more on digital advertising, it said as it outlined changes to its global marketing strategy on Monday.

"The plan is to have all our car lines in all our markets offered digitally," Volvo sales chief Alain Visser said in an interview.

Few manufacturers have tried selling directly online. A notable exception is Tesla (TSLA.O), whose electric car sales have cut out traditional dealers, leading to conflict and effective exclusion from parts of the United States.

But Volvo has assured its 2,000 global dealerships, half of which are in Europe, that it has no such plans.

"If you say the word e-commerce, initially dealers get nervous," Visser said."We don't see a car distribution network without dealers in the foreseeable future," he said, adding that vehicles sold online "will still pass through the dealer network" for delivery.

Volvo raised its 2014 sales goal in August as it launched a revamped XC90 crossover, the first vehicle developed under Zhejiang Geely Holding Group ownership.

With its flagship SUV and other models to follow, Volvo is ratcheting up the gadgetry and glitz to woo Chinese customers without losing sight of core attributes including safety and uncluttered Scandinavian design. The Swedish carmaker plans to withdraw from all but one motor show per year in each of three regions - Europe, North America and Asia - and stage its own global event instead.

Volvo also said it would not follow rivals into city-centre boutique dealerships of the kind increasingly used by BMW, Mercedes-Benz and Audi. 

This article has been extracted from https://uk.finance.yahoo.com, please click on this link to read the article in full https://uk.finance.yahoo.com/news/volvo-launch-online-car-sales-051726670.html

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technology, Demand IT and Business Engagement, Digital and E-commerce, Leadership Talent, Infrastructure and Service Delivery, Project and Programme Delivery.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

 

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