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Advances in data, analytics and technology are creating exciting opportunities for growth in APAC’s travel industry

30/01/2015 by Sharon Shahzad


Asia is a complex and fragmented market with vastly different types of consumer behaviour, languages and cultures. With rapidly changing technological development, the increase of low cost carriers in the region and the capability of the middle class to travel further, the possibilities of travel in Asia are becoming limitless.

But the question remains, how can travel brands tackle such a diverse market?

The revolution in data and analytics is changing what brands know about their customers. At the same time the growth of mobile use by travel consumers’ means that travel brands can service and sell more and for longer. According to a study by LeNovo, about 59% of the respondents in Asia said they searched for travel accommodation online via mobile devices – 13% above global average.

However, as Tim Gunstone, MD, EyeforTravel highlights; “In the battle to win the travel customer, if you don’t use both mobile and data to send contextualised communications then you risk losing customers to the travel companies that do.”

In a recent interview with Tarandeep Singh, IHG’s director of revenue analytics for the Asia Middle East and Africa (AMEA) region, he said; “Data analytics have been able to rewrite our consumer segmentation and break it up by every brand to ensure we are talking to the right audience at all times.” This enables the group to target far more accurately with much higher conversion rates than a few years ago.

All this change means that established business models are showing signs of failing and huge opportunities are in place for the brave and insightful. New business models from start-ups such as TravelMob, HotelQuickly, Stayzilla, GrabTaxi and many others could potentially grow into billion-dollar industries.

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Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, IT Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

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