The fevered demand for products and services during Black Friday, Manic Monday and Cyber Tuesday underlines the importance of effective e-commerce architecture. Businesses need to optimise their roadmaps and strategies for always-on internet applications in order to make it easier for customers to reach the point of sale. Agile architecture can reduce costs, improve integration and user experience and enable firms to maximise their potential earnings in 2015. According to e-commerce expert, Matthew Honey, many firms are likely to focus on speed and extremely advanced search functions to push customers along the buying cycle.
Big Data was everywhere in 2014 and it is set to be the same this year as even more companies invest in the activity. Making sense of unstructured and unformatted data is now a necessity as the needs of customers drive market share and sales. Modern businesses need to know what customers are thinking at all times. This type of predictive analysis can be used in a whole host of meaningful ways. For example, it is now possible to deliver a personalised online experience to each customer based on their previous website browsing behaviour.
In-house data analytics is set to grow once again in 2015 as businesses realise that data is now the key to success. According to data published in Econsultancy's Measurement and Analytics Report 2014, 28% of SMEs and large organisations said they had more than five employees making sense of data, twice as many as a year ago. This “all information, anywhere” philosophy will also extend to how businesses themselves are managed as large organisations consign vertical silos to the past and embrace an holistic approach, which allows them to integrate messages “across business units, geographies and functional groups.” Making accurate predictions from data and communicating it effectively and quickly will allow companies to stay ahead in an increasingly complex and competitive market.
Data architect and enterprise architect contractors are set to be hot property in 2015 as companies go into overdrive regarding the upscaling of databases, software and infrastructure. According to Foote Partners co-founder, David Foote, talented temporary workers with such specialist skills will be able to “name their price” this year. Those with a talent for general business are also sought-after. He added: “CIOs are looking for software engineers who can think beyond what they're doing today and for business analysts who can predict what customers will want next year and the year after that.”
This article has been written by Marcus Seoane - Associate Consultant - Architecture & Strategy Practice, if you have any questions or would like a detailed discussion about your recruitment requirements for 2015, please contact Marcus Seoane on: +44 (0)20 7014 0231 or send an email to firstname.lastname@example.org
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