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M&S joins the digital loyalty card revolution

26/01/2015 by Sharon Shahzad

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Marks & Spencer this week announced, that it will be trialling the use of a digital ‘coffee stamp card app’ in 58 of its Hot Food on the Move and Cafés in the Greater London area. The fundamental principle is the same as a paper loyalty card but with the hassle of scrabbling around in your purse or wallet removed.

The ‘M&S Barista’ app has been launched in partnership with consumer digital engagement specialists Eagle Eye Solutions.

Notifications will help remind customers when their stamp card is nearing completion, in theory making them more likely to redeem their complimentary coffee. Customers with one stamp to go will be sent an offer to encourage them to collect the final stamp.

The ‘M&S Barista’ app continues a tradition of personalisation for the multinational retailer. Mathew Legge, Senior Marketing Manager at M&S commented:

“We are focused on providing our customers with excellent quality, value for money and convenience. The trial of a digital loyalty card in our Hot Food on the Move and Cafés will further help us meet those aims, whilst rewarding our customers for their loyalty.”

Eagle Eye also works with retailers such as Aurora Fashion, Greggs, Tesco and Thomas Pink in the UK and is looking to expand into the US. In an environment where price-matching is commonplace among retailers, loyalty card apps will likely become a fixture as brands seek to maintain customer loyalty.

This article has been extracted from http://www.retailgazette.co.uk, please click on this link to read the article in full http://www.retailgazette.co.uk/articles/23134-ms-joins-the-digital-loyalty-card-revolution

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, IT Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

 

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