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Nike+ shows 'big data' can be fun

9/01/2015 by Sharon Shahzad

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Nike+ has sent out personalised films to 100,000 of its users, to offer inspiration for their training in 2015. The campaign, created by AKQA, uses data extracted from Nike+ to create the individual messages, but its real charm comes via some lovely animation work by McBess...

Titled Outdo You, the campaign aims to remind some of Nike+'s users of all they have achieved in 2014, and challenge them to do more in 2015. The personalised films feature the individual's running stats, as well as different weather and city backdrops depending on the user's location. The brand has also created some generalised films, including one showing all of the Nike+ data from last year, and numerous cityscapes, as well as films for cities such as New York, Chicago, Los Angeles and Toronto (all are shown below).

Nike+ and AKQA are clearly hoping that the individual films will be enjoyed and then be shared on social media – a likely outcome, considering many Nike+ users already share their stats on a regular basis.

This article has been extracted from http://www.creativereview.co.uk, please click on this link to read the article in full http://www.creativereview.co.uk/cr-blog/2015/january/nike-shows-big-data-can-be-fun

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP, BI & Data, Information Security, IT Architecture & Strategy, Energy Technology, Demand IT and Business Engagement, Digital and E-commerce, Leadership Talent, Infrastructure and Service Delivery, Project and Programme Delivery.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

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