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Samsung at CES 2015: How enterprise fits it in with Internet-of-Things

7/01/2015 by Sharon Shahzad


As Samsung fleshes out its Internet-of-Things strategy for a connected world, these consumer gadgets also figure into the tech brand's somewhat more hidden enterprise agenda too.

Samsung has a dominating presence at the 2015 Consumer Electronics Show this week, flaunting everything from smart watches to nanocrystal displays that make high-definition television sound like an understatement.

But as Samsung fleshes out its Internet-of-Things strategy for a connected world, it is becoming increasingly clear that these consumer gadgets also figure into the tech brand's somewhat more hidden enterprise agenda too.

I had a chance to sit down with Samsung's chief enterprise innovation officer Robin Bienfait and Ed Abrams, vice president of marketing for the Samsung STA Enterprise Business Unit, on the first official day of the International CES on Tuesday at the opulent Encore Hotel in Las Vegas to dissect where Samsung sees itself in the enterprise tech space right now.

Here are a few highlights from our discussion, edited and condensed for clarity.

ZDNetAmid Monday's announcements, we heard a lot about what Samsung has planned for the connected home, especially around home entertainment, appliances and mobile devices. What does Samsung's approach for the Internet-of-Things mean for enterprise?

Abrams: The Internet-of-Things is an extremely relevant topic from a B2B perspective. The Internet-of-Things is going to drive the success of things you hear about around big data and analytics, enabling the cloud more effectively.

When we look at B2B, we're uniquely positioned to take everything from the front-end experience on the device, whether it be a laptop or wearable, back through the applications, the service and support, and the solutions to bring all of that information together for customers in a way that allows them to access and activate it.

Many companies and businesses are saying, "Yes, we're getting information, data and insights. But how do I empower that?" That is Samsung's differentiator. We understand our experiences in the consumer space and the B2B space in how to deliver them in multiple formats in a way that's relevant and actionable for customers.

Bienfait: The easy way to say it is our B2B customers want to be closer to their consumers. Not only those consuming, specifically, but the potential to consume these capabilities.

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