Users of SAP applications in Poland, central and eastern Europe could be forgiven for feeling dizzy because of the changes that have occurred in recent years, not only in the provider’s image and offer, but also in its approach to customers. The new SAP tools for knowledge management are arousing both interest and doubts.
For many years, SAP has been the leader of enterprise management applications – enterprise resource planning (ERP), customer relationship management (CRM), business intelligence (BI), supply chain management (SCM) – in the Polish market at least. However, for two years now, rapid changes have taken place in SAP’s communication in the market. Traditional messages about popular systems for business management have disappeared. Why?
“For years, the SAP brand has been synonymous with business applications. Today SAP means also transactional systems tailored to specific industry requirements, analytical platforms, applications with in-memory technology as their basis available from a desktop and mobile devices, database applications, platforms and mobile applications, as well as cloud services,” Kinga Piecuch, current CEO of SAP Polska, told customers and partners at the inauguration of her new position in the business.
This article has been extracted from http://www.computerweekly.com, please click on this link to read the article in full http://www.computerweekly.com/feature/SAP-bets-future-on-cloud-in-central-and-eastern-Europe
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