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SAP Finds Success Through Experiential Tech Activation Sponsorship with NFL

28/01/2015 by Sharon Shahzad


Nearly 42 million people participated in some version of fantasy sports in 2014, according to the Fantasy Sports Trade Association. As many could guess, a large percentage of that comes from fantasy football.

While the National Football League now embraces fantasy football (even going so far as to require teams to display fantasy numbers inside stadiums), that was not always the case. Until 2008, the NFL outsourced all of its fantasy rights to CBS.

When the NFL finally realized how much money and opportunity they were giving away, they were already behind. ESPN and Yahoo! had been building a fantasy football enterprise since the early days of the Internet and had very loyal users.

So, the NFL decided to leverage its corporate partnerships to try to play a little bit of catch. In 2012, the NFL signed a deal with SAP to be the Official Business Software Solutions and Business Analytics Software Sponsor of the NFL.

The partnership allows SAP to leverage its technologies to help the league stay ahead of the game. In partnership, the two entities created the Player Comparison Tool, a first-ever statistical comparison platform that allows fantasy football players to see detailed information centered around five key metrics:

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Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, IT Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

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