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TransGaming Announces Monetization of GameTree TV Across Smart TVs Globally

9/01/2015 by Sharon Shahzad


Introducing a Digital Payment Platform For HTML5 Cloud Gaming Subscribers

TransGaming Inc today announced at CES 2015 that it will be monetizing its on-demand cloud gaming service GameTree™ TV across its global Smart TV ecosystem, in partnership with leading global monetization platform Paymentwall.

TransGaming's GameTree™ TV holds the largest connected TV distribution footprint in the world, currently accessible on over 100 million Smart TV's across its TV OEM partners including: LG, Samsung, Panasonic, VIZIO, Philips, Toshiba, and Sharp. The partnership will allow TransGaming to monetize its monthly active users via subscription and in-game micro-transaction payments using Paymentwall's all-in-one Smart TV payment suite.

"In partnership with Paymentwall we are able to monetize GameTree TV's rich catalogue of HTML5 games across our global Smart TV distribution channels in new and innovative ways," said Dennis Ensing, COO & Interim CEO at TransGaming. "We have demonstrated our industry leadership within the rapidly expanding Smart TV gaming market by securing partnerships with every major TV OEM provider on the planet. Now, by becoming the first company in the world to introduce sophisticated payment capabilities on Smart TVs, we are capitalizing on the opportunity to unlock the full monetization potential of the massive addressable market we have secured."

TransGaming's GameTree™ TV HTML5 service is ubiquitous across all its Smart TV partners, making connected TV gaming a mainstream activity by delivering an entertaining and interactive experience that can be enjoyed by everyone with access to a Smart TV. HTML5 games & applications solve hard problems for developers who are increasingly targeting a multi-device, multi-platform world. GameTree TV works directly in any browser or platform without additional plugins or installations, utilizing one code base that allows games to run on any device supporting HTML5, including TV, Mac, PC, and mobile.

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