Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

What Facebook’s Oculus Rift movies means for ads

27/01/2015 by Sharon Shahzad

W1siziisijiwmtuvmdevmjcvmtyvmdcvmdyvota5l21hehjlc2rlzmf1bhquanbnil0swyjwiiwidgh1bwiilci2mdb4ndawxhuwmdnlil1d

Facebook is out to prove that virtual reality is more real than its detractors think, erecting an in-house studio to create fully immersive films on its Oculus Rift platform. If the medium is to be widely accepted by advertisers then the social network needs to show how the learnings can convey a more tangible form of the brand experience.

The technology giant’s virtual reality push is on. Four films are in various stages of production that will flout the Oculus Rift headset’s potential to change movie production. The first feature, titled “Lost”, debuts at this week’s Sundance Film Festival where those who try it will feel like they are traversing a virtual environment that reacts to their actions at certain points.  

Experiential goes digital

Instead of channelling its energies into gaming, like many thought it would after the Oculus Rift buy last year, Facebook’s proposition for the platform looks likely to push the more mainstream movie format. This is backed by the calibre of expertise brought in to steer the project, including industry veterans from Pixar Animations Studios and Lucasfilm.

While the films are unlikely to impact the Facebook user experience in the near term, the learnings could pave the way for more experiential online activations in the future. Brands such as Nissan, Samsung and Coca-Cola have already tested the space, championing its potential to build brands through immersive experiences rather than interruptive messages.

But industry experts urge caution. Virtual reality won’t transform marketing tactics or business plans within the next year or two they add, and the cost of entry to the expensive tools could limit it initially to only a handful of brands, consequently stunting innovation.

This article has been extracted from http://www.thedrum.com, please click on this link to read the article in full http://www.thedrum.com/news/2015/01/27/what-facebook-s-oculus-rift-movies-means-ads

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, IT Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtyvmtivmdcvmtavmdyvndkvntg0l0vudgvychjpc2ugcmvzb3vyy2ugcgxhbm5pbmcgy29wes5qcgcixsxbinailcj0ahvtyiisijm4mhgxmdajil1d

Infor launches new mobile solution

2016-12-07 09:00:00 +0000

Infor, one of the global leaders in enterprise resource planning (ERP) software, has revealed that it is launching a new mobile solution. The company, which has focused on developing specialised business applications for a variety of industries, unveiled Infor Mobility for Field Service (MFS). The solution is a comprehensive mobility application that can streamline operations for employees working in the field. To ensure that field technicians are provi...

W1siziisijiwmtyvmtivmdyvmdkvmjcvmtavnze4l2nsb3vkihrly2hub2xvz3kgc2vydmljzxmuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

AI continues to infiltrate cloud computing se...

2016-12-06 09:00:00 +0000

With Google and Microsoft both already working on artificial intelligence (AI) software for their cloud services, it has been revealed that Amazon is now to join the battle. The internet giant is to prioritise developing AI for Amazon Web Services (AWS), the division that sells data storage and computing to IT professionals around the world. AWS is currently the fastest-growing division for Amazon, with the past year having seen sales soar by 60 per cen...