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Asda signs deal to accept digital coupons in its stores

9/02/2015 by Sharon Shahzad

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Asda has signed a contract with Eagle Eye and Toshiba to enable the retailer to accept digital coupons at the point of sale (PoS) in its stores.

The deployment of digital promotions specialist Eagle Eye’s Air platform within Asda’s existing PoS system will allow the grocer to accept digital marketing coupons from customers who shop in its supermarkets.

The technology means staff will not have to accept paper vouchers, which will improve fraud prevention and efficiencies.

Andrew Carr, UK country manager, Toshiba Global Commerce Solutions, said the integration of Eagle Eye with Asda’s Toshiba PoS systems will also allow the retailer to conduct real-time reporting and analysis for digital campaigns.

By having real-time issuance and redemption of coupons, Asda will be able to track its offers and build a picture of its customers’ behaviour, allowing the retailer to push more relevant marketing messages to loyal customers.

This article has been extracted from http://www.retail-week.com, please click on this link to read the article in full http://www.retail-week.com/technology/asda-signs-deal-to-accept-digital-coupons-in-its-stores/5071864.article

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, IT Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

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