Hybris software, an SAP company, has launched a new marketing solution that unifies customer data into one centralised hub and allows companies to unleash the power of truly contextual marketing for the first time. Having real-time context-based data about individual customers and anonymous visitors enables brands to deliver contextual, consistent and relevant experiences throughout a customer journey, regardless of the marketing channel or device. Leveraging the SAP hybris Marketing solution sets a new standard for marketers, improving their current marketing programs and opening up new approaches to serving customers with relevant contextual marketing.
“Marketing today has some fundamental challenges to get to real personalized marketing. Without the right context and a real-time understanding of each customer, this is impossible. The fact that in so many organisations customer data is scattered across disparate systems means that marketers end up bombarding people with messages that are not always relevant,” said Brian Walker, chief strategy officer, hybris and SAP CEC. “With every search, browse, e-mail open, or site visit, individual customers are telling us about what they want or need, their desires and intents in that very moment. Until now these signals of intent have been near impossible for marketers to leverage. That’s why we believe that the SAP hybris Marketing solution has the power to transform mass communications into real 1-to-1 messages that connect directly with customers’ needs with not just the right message, but also at the right time through the right marketing channel.”
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