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Shop Direct extends partnership with IBM Cloud to accelerate digital transformation

11/02/2015 by Sharon Shahzad


IBM thas signed a 10-year, large-scale services agreement with Shop Direct to move the multi-brand digital retailer to a hybrid cloud model to increase flexibility and quickly respond to changes in demand as it grows. IBM’s cloud will underpin the delivery of a suite of analytics, mobile, social and security offerings that will enable Shop Direct to improve its customers’ online shopping experience while empowering its workforce to collaborate more easily and improve productivity.

With a number of digital department stores including £800m flagship brand,, Shop Direct is one of the UK’s largest online retailers, delivering more than 48 million products a year and welcoming over a million daily visitors across a variety of online and mobile platforms. The company’s 4,000 employees work with a diverse network of partners and vendors to provide its customers with a seamless shopping experience – from online browsing to point-of-purchase to delivery.

IBM will deliver services utilizing a range of technology platforms that enable Shop Direct to continue building its leadership in a digital and mobile world. The agreement focuses on improving the company’s customer experience in two distinct areas.

First, the use of a hybrid cloud infrastructure will provide capacity on demand so that Shop Direct can react to market changes quickly and support digital initiatives for its strategic agenda, such as an ever easier and more personalized customer experience. Secondly, IBM will provide new, enhanced end user services for Shop Direct employees and partners across a broad range of devices to improve satisfaction as well as productivity aligned to key business processes such as order taking and fulfilment. These end user services include new desktops and laptops along with secure mobile device management and support for tablets and smartphones to support a mobile workforce.

“As the UK and Ireland’s leading multi-brand digital retailer, we’re looking to tap IBM’s cloud computing expertise to allow us to innovate and add value to both the experience we deliver to customers and the working experience we offer our people,” said Andy Wolfe, Shop Direct CIO.

The new cloud platform enables Shop Direct to evolve and improve customer service by being better prepared to tackle challenges such as high site traffic on Black Friday. IBM teams will work as part of Shop Direct’s IT organisation to deliver high availability management and ensure resilience of platforms and applications. Over the next ten years, IBM Cloud will provide Shop Direct with a more efficient and cost-effective service. As more of their applications leverage IBM’s cloud computing, the company will be able to respond quickly to change through peak periods so that it can meet the growing demands of its customers. The hybrid cloud model will enable Shop Direct to seamlessly scale to support peaks in demand when online traffic spikes, while only paying for the infrastructure that it needs.

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Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, IT Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

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