Mid-tier companies across the north west are turning to digital innovation to deliver on growth ambitions - but lower than average investment plans risk their competitive position, according to a new report from KPMG Enterprise.
'Digital to the Core’, KPMG Enterprise’s report based on research from YouGov, found that more than a third of northern mid-tier businesses said transforming the customer experience was their primary motivation for investing in digital initiatives.
This came just ahead of the 33 per cent prioritising the development of digital channels to expand into new markets.
Jonathan Boyers, head of KPMG Enterprise in the North, said: "Digital innovation is dramatically reshaping the business landscape, so giving it due focus and attention is crucial as companies vie for growth opportunities.
"It’s therefore undoubtedly positive news that the north west’s mid-tier businesses do indeed see digital as a transforming force.
"What’s interesting is that there is particular focus on using data to understand and respond to customer behaviour; impacting their experience through brand, service, content and fulfilment.
"Some sectors – notably construction and manufacturing – remain to be convinced but they must not feel immunised from the impact of this technology. There are real threats and opportunities across all sectors.”
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