DIY retailer Homebase is looking to offer its customers a more immersive online experience, as part of wider transformational changes being introduced to the business over the next three years.
UK-based DIY retailer Homebase is placing a particular focus on digital content, introducing new technology that it hopes will enhance the experience of its online customers.
Ecommerce software provider Coremedia's LiveContext 2.0 application is being deployed by the business to give its online marketing team an opportunity to blend promotional pages, how-to guides and microsites with transactional pages. The app is combined with IBM's WebSphere Commerce.
Homebase's multichannel sales grew 10% last year and now represent 8% of overall trading at the business, and the changes announced to the website this week come after the company launched a new app at the start of 2015, which gives shoppers an option to check stock, reserve in-store and find their nearest store using GPS.
Siobhan Fitzpatrick, director of multichannel at Homebase, commented: "With a growing number of Homebase customers either shopping online or going to our website for ideas before visiting one of our stores, it's essential that our website provides our customers with as much inspiration, advice and support for their home and garden projects.
"Combined with IBM WebSphere Commerce, Coremedia LiveContext 2.0 provides the flexibility to respond to our customers with richer and more engaging online experiences. It also allows us to dynamically adapt our online presence to meet evolving customer requirements."
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