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Marks & Spencer develops next generation analytics capabilities with Cloudera

18/05/2015 by Sharon Shahzad

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Cloudera, a leader in enterprise analytic data management powered by ApacheHadoop, has announced Marks & Spencer (M&S) has adopted Cloudera Enterprise, Data Hub Edition to help with its data analytics. The Cloudera platform is aiding M&S in analysing all kinds of data from multiple sources, adding data driven value across the business. The analytics system is providing a better understanding of consumer behaviour in a multichannel environment and improved device attribution modelling, helping M&S to continue improving its digital platform.

Founded in 1884, M&S has grown from a single market stall to an international, multi-channel retailer. M&S today has around 850 UK stores, 45 international stores in 54 territories, and more than 85,000 employees. The company sells stylish, high value clothing and home products, as well as outstanding quality food that is responsibly sourced from about 3,000 suppliers globally.

Jagpal Jheeta, head of business information and customer insight at M&S, said, “We evaluated potential partners that could help us build an analytics hub and complement our in-house capabilities to make data-driven decisions across the business. Smart and efficient data usage is a key focus at M&S, as it ultimately fuels better customer insight, engagement, and loyalty. We needed a scalable, robust and future-proof strategic partner. Cloudera is aiding us in leveraging analytics to better serve the business now and in the future.”

M&S put together a cross functional team from marketing, finance, e-commerce, and IT to select a big data provider based on the following criteria:

This article has been extracted from http://www.retailtimes.co.uk, please click on this link to read the article in full http://www.retailtimes.co.uk/marks-spencer-develops-next-generation-analytics-capabilities-with-cloudera/

About Montash
Montash is a multi-award winning, global IT recruitment business specialising in permanent and contract positions across mid-senior appointments, which cover a wide range of industry sectors and IT functions, including:

ERP & CRM Recruitment, BI, Data & Analytics Recruitment, Information Security and Assurance Recruitment, Architecture & Strategy Recruitment,Energy Technology RecruitmentDemand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

With offices based in London, Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

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