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Salesforce Teams Up With Google, Cloudera And More To Bring Big Data To Its Analytics Cloud

28/05/2015 by


Six months after announcing its Wave analytics cloud at its annual Dreamforce conference, Salesforce has built up some partnerships with big data companies to give the product some teeth.

Salesforce announced partnerships with six big data players–Google, Cloudera, Hortonworks, New Relic, Informatica and Trifacta–that it believes will help solve the “last mile” problem for using vast quantities of data. Sales and services customers at those vendors who want an easier way to look at real business problems will now have access to Salesforce’s cloud offering, while customers of Marc Benioff’s cloud customer relationship management company can choose from several data management tools.

The problem, Salesforce executive Keith Bigelow told reporters in a briefing on Wednesday, is that with the amount of available data doubling at the pace of Moore’s Law, there’ll be 44 trillion gigabytes of data available to companies by 2020. They’ll struggle to analyze 1% of that, Salesforce projects.

“We have the opportunity to finally bring this together,” Bigelow says. “That means the number one CRM company partnering with the biggest partners in big data.”

For Salesforce’s cohort of partners, working with the company could open up new types of less data-driven customers who can find their products more accessible. Google’s big data customers typically work with billions of rows of data, says Adam Massey, Google’s director of cloud ecosystem. Given the expertise required to work with that data on its own, “a lot of projects don’t really get off the ground.” Cloudera’s Clarke Patterson went so far as to call the deal “a match made in heaven” for its ability to surface up insights from Cloudera’s data.

Of course, the big data companies work with a range of partners to try to make their services reach more customers. Hortonworks, for example, says it works with 1,000 partners already, including SAP, Microsoft and SAS. But working with Salesforce can prove significant given the large customer bases many already share with Benioff’s operation. This type of partnership can make them happier; extra customers picked up from one service to the other would be a bonus. At Informatica, chief product officer Anil Chakravarthy tells Forbes that Wave is attractive because it is tied closely to Salesforce’s other business applications and is simple to use for the non-data scientist. “We have a tremendous established customer base in the Salesforce ecosystem, and anticipate that they will use Wave,” he says.

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