Software house hires former IBMer Rodrigo Kede to widen its footprint outside Brazil and woo large customers.
Brazilian software giant Totvs will be focusing on further expanding its presence outside its home turf and winning more business with large customers.
A key pillar of that new strategy is a significant change in the top management: 32 years after founding the company, Laércio Cosentino will be stepping down from his role of chief executive.
Former IBM executive Rodrigo Kede Lima has been appointed director-president at the company and will be gradually taking over the role of chief executive in a process that will take three years. Meanwhile, Cosentino will remain CEO during the transition and will be shifting his attention to areas such as the technology strategy and client relationships.
Kede Lima worked at IBM for more than two decades in various areas, having led the company's Brazil operations between 2012 and 2014. The executive, whose career at the Big Blue also included a spell in the US as global transformation head, intends to expand Totvs' international business, which currently represents less than 2 percent of its net revenue.
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