Connecting to LinkedIn...



Data Analytics Helps Amnesty International Belgium

4/06/2015 by Sharon Shahzad


The international human rights organization uses data analytics to examine donor behavior patterns, tailor messages and gauge the effectiveness of campaigns.

It's no secret that nonprofit organizations face many of the same challenges as for-profit businesses. However, they also must operate on tight budgets and focus on putting every dollar to work—while coping with fluctuating donation levels.

At Amnesty International, which documents human rights violations and seeks justice around the world, managing data is a challenge. "It is important to communicate well and ensure that we're reaching out and marketing in the most efficient and effective way possible," says Ilja De Coster (in photo at left), in-house fundraising consultant for Amnesty International Belgium, Flemish Section.

A couple of years ago, the regional organization had reached a crisis point in the way it manages internal data. It couldn't see what data it had and had no way to put it to use effectively.

"We didn't know what was happening with 20,000 active donors—people who contributed monthly," De Coster recalls. "We didn't have any statistics or analytics, and we couldn't identify trends, including sign-ups and attrition rates."

The result was an inability to design campaigns effectively and reach out to members in the right way. "We were fundraising blind," he says.

Implementing a Data Analytics Platform

As a nonprofit entity that keeps a close eye on every dollar and its return on investment, the Belgian branch of Amnesty International recognized a need to make a change. The result? The organization turned to data analytics platform provider RapidMiner to take its reporting and analytics capabilities into the digital age.

The organization, which has integrated the software with its CRM system via a set of APIs, is now taking a more sophisticated and personalized approach to fundraising. "We are able to design campaigns and reach out to donors in a more streamlined way," De Coster says.

This article has been extracted from, please click on this link to read the article in full

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News


Humans remain largest security flaw in cloud ...

2016-10-21 14:00:00 +0100

With a vast number of companies moving some, if not all, of their operations to the cloud, security continues to be of major concern. Whilst there are numerous patches and firewalls to safeguard defences, it has been highlighted that the most difficult area to protect against is human interaction. This is the view of Jamie Woodruff, a penetration tester and ethical hacker. Woodruff’s views come after he was contracted to conduct a penetration test in or...


Offshore exploration providing boost for oil ...

2016-10-19 09:00:00 +0100

The oil and gas industry has had a notoriously challenging time of late, with the prices of oil plummeting and causing many firms to tighten their belts. However, offshore exploration is providing a much-needed bright spot for the sector, with an increasing number of governments becoming more accommodating. In the past week, it has been revealed that there are big changes afoot for Brazil’s petroleum laws. Shell has already begun to move on this opportu...