Microsoft is bringing its Dynamics CRM and ERP businesses out of their silo and into the company's Cloud and Enterprise unit.
For the past few years, Microsoft's Dynamics CRM and ERP business has been in dotted-line no-man's land, organisationally.
When Microsoft unveiled its "One Microsoft" reorg in 2013, the Dynamics business unit was kind of odd business unit out. Kirill Tatarinov continued to run Dynamics as a separate entity, but some of his direct reports also reported via dotted lines to Applications and Services chief Qi Lu; his marketing chief to the head of central marketing; and his sales leader to Chief Operating Officer Kevin Turner's group.
In this week's company-wide reorg, Dynamics was carved up a bit again, but this time the business was moved under Cloud & Enterprise chief Scott Guthrie. (Dynamics education and marketing goes to marketing and sales still reside with Turner's office.) And Tatarinov -- who became head of Microsoft Business Solutions, a k a, the Dynamics business, in 2007 -- is one of several Microsoft veterans leaving the company.
Why is Dynamics moving to Cloud and Enterprise (C+E), rather than the Applications and Services Group (ASG)? After all, Microsoft increasingly is pushing its CRM Online offering as a complement to Office 365, which is part of ASG.
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