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Sage joins philanthropy model run by Salesforce

9/06/2015 by Sharon Shahzad


It has been revealed that Sage, one of the largest technology and enterprise resource planning (ERP) companies in the UK, has joined up to’s philanthropy model. The ERP firm’s 14,000-strong workforce will be able to dedicate both money and time to non-profit organisations and charities as part of the initiative.               

Salesforce, the Californian customer relationship management (CRM) solutions giant, pioneered the philanthropy model 1-1-1 almost 15 years ago. The concept is simple to understand: 1% of the company's products, equity and time are put towards philanthropic endeavours. Salesforce has actively encouraged companies and entrepreneurs to join this initiative over the years in a bid to get companies worldwide to give something back.

Sage has now revealed that it is going to take the model even further, with a 2+2+2 scheme whereby 2% of product sales will go to non-profit organisations, 2% of products will go to charity and social enterprise, and 2% of the company's time will be offered for voluntary work. Having created the Sage Foundation, the Newcastle-based firm said it will allow employees to spend five paid days per year working alongside any elected non-profit company. Undisclosed grant sums will also be offered as entrepreneurial 'opportunities' for youngsters and those who might be disadvantaged and are living in certain communities; in addition, Sage will match fundraising attempts and charitable donations made by its employees, and non-profit firms will be able to apply via the Sage Foundation for Sage Life, Sage and X3 products.

Salesforce chairman and chief executive officer Marc Benioff welcomed the news, saying: “It’s great to see plans for the Sage Foundation and its support for the philanthropic model we pioneered at Salesforce. By integrating philanthropy into its culture on a global scale, Sage can make a difference in the lives of millions of people around the world.”

The founder of digital charity Go ON UK, Baroness Martha Lane-Fox, explained that companies in the UK have a long history of giving back, with firms helping economic and social conditions in disadvantaged communities. “As the largest UK technology company, it’s fantastic to see Sage not only take up this mantle, but in doing so, set a new global benchmark for corporate philanthropy,” she said.

Sage’s initiative will begin on 1st October 2015. The company is not the first to adopt Salesforce’s scheme, with companies including Splunk, Google, VMWare and Box all using similar philanthropy models.

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