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Spotify Buys Analytics Firm For Big Data Music Streaming

26/06/2015 by Sharon Shahzad

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Spotify snaps up analytics specialist Seed Scientific, which previously worked for Apple’s Beats Music

Spotify has acquired data analytics firm Seed Scientific as it looks to gain an upper hand in the increasingly competitive music streaming market.

The company, founded in 2013, has previously delivered algorithms and data-driven solutions for clients including the likes of Audi, Unilever, the United Nations, as well as Beats Music (now owned by Apple).

Financial terms of the acquisition were not revealed, but it appears that Seed Scientific’s team (approximately 20 people) and technology will now become the foundation of a new advanced analytics unit at Spotify.

It is reported that Spotify will now have exclusive use of the company’s technology, and the new unit will be based in New York under the leadership of Seed Scientific’s founder and CEO Adam Bly.

The acquisition is a sign of Spotify’s preparation ahead of the looming music streaming showdown with Apple Music, which will launch in 100 countries on 30 June on iOS, Mac and Windows (an Android version will arrive shortly after).

Apple of course is not the only tech heavyweight to ready a music streaming service to rival Spotify, as Google Music has also thrown its hat into the ring.

But it seems that Spotify intends to use Seed Scientific’s technology to allow to better understand how customers, artists, and indeed brands interact with its streaming music service.

And the fact that Spotify now has exclusive use of the technology, could be a very important differentiator to its rivals, as it could allow it to offer listeners a much more accurate recommendation of what to hear next for example.

This article has been extracted from http://www.techweekeurope.co.uk, please click on this link to read the article in full http://www.techweekeurope.co.uk/data-storage/business-intelligence/spotify-buys-analytics-firm-171158

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

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