One of the world’s customer relationship management (CRM) solutions giants, Salesforce.com, has said that it is eager to help nurture and support Europe’s growing culture of startups. The company’s head of startup relations, Ludo Ulrich, said Salesforce is excited to bring enthusiasm to this risk-taking trend.
Many people across Europe are shunning traditional employment in favour of starting their own businesses; as a result, a wider variety of tools to support these endeavours are required, and it seems that Salesforce is one of the first firms to make a move. In a partnership with Startupbootcamp, the company will provide new tech businesses with access to cloud CRM tools. Expertise will also be offered in the form of events and content, in addition to educating startups on how they can give back to the local community.
Mr Ulrich said: “We wanted to package everything Salesforce has to offer for startups. There is a risk-taking culture growing in the European startup movement. Salesforce can relate to that, so we’re excited to bring the enthusiasm and energy into that culture.”
Startupbootcamp began in 2010 when it was founded in Copenhagen. In each round 10 startups are selected to receive free office space, seed funding, investor introductions, mentoring and access to the firm’s global partners’ technologies. The organisation now has 11 accelerators based in nine cities throughout Africa, the Middle East and Europe. Of the 250 startups that have completed the course, 80% remain active and 71% have raised investment.
Talking about the ways in which Salesforce can help, Mr Ulrich said that the mentorship component could offer startups exactly what they require. “If you are building a software-as-a-service company or an enterprise cloud business, then you need to know how to sell to your customers,” he explained. “Account executives at Salesforce will help with that and with more specific things, such as insurance. The mentors will show you how to sell, market and provide customer service. Salesforce employees give their time to support others, whether with marketing, sales or whatever else necessary.”
Startupbootcamp’s global head of operations, Andy Shannon, revealed that the company is thrilled to have Salesforce on board, with the selected startups able to gain an incredible advantage by utilising the tools and expertise offered by the CRM giant.
At the end of 2015 Startupbootcamp intends to expand its reach into the US with two new programmes. With global partners including PayPal, Google, Intel, Amazon Web Services and now Salesforce, new businesses can gain tremendous opportunities if they are selected.
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