Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Salesforce.com reveals rising revenue for major social networks

10/07/2015 by

W1siziisijiwmtuvmdcvmtavmdgvmdqvndgvmtc4l3nvy2lhbcbuzxr3b3jrihdpdggga2v5cy5qcgcixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

It has been announced by Salesforce.com that three of the world’s major social networks, namely Twitter, LinkedIn and Facebook, have seen their ad revenues soar by almost 50% over the past 12 months. Releasing the report through the Salesforce Marketing Cloud, the figures show that ad revenue ‒ particularly from mobile smartphones ‒ has rocketed, making mobile-friendly marketing an area in which many companies might want to seek future opportunities.

Analysing the data from 2014’s first quarter period to the same quarter for this year, Salesforce.com suggested that the rise in mobile gadgets and smartphones is likely to have led to the latest spike in ad revenue. With more people browsing the internet on their phone, in addition to using applications, there are many advertising opportunities for firms to take advantage of. Information was gathered from over 200 billion advertisement engagements and two trillion advertisement impressions made on the Salesforce Marketing Cloud.

The results of the Salesforce.com analysis also discovered that the average cost per thousand impressions (CPMs) was affected by seasonal trends, dropping to $3.30 (£2.14) as a result. The fall marks an 11% decline between 2014’s fourth quarter and the first three months of 2015; meanwhile, the cost of mobile CPMs averaged 9% more than for Facebook Audience Network, even though there is a lower engagement on advertisements. There was also a 20% lower rate for click-throughs and a 3% lower rate for install conversion margins. As a result Salesforce.com suggested that companies wanting to target Facebook audiences should utilise precautions to ensure that their desired API and high install conversion rates can be maintained.

Promotional opportunities on Twitter were also studied by Salesforce, which analysed the platform’s promoted accounts versus promoted tweets. The results revealed that both types were subject to lower minimal increases in costs per engagement and CPMs. After every three months promoted tweets in the US rose slightly to reach $0.45 (£0.29); however, engagements fell from 2.28% to just 2% and CPMs slumped to $8.92 (£5.78).

Finally, CPMs were also found to have fallen for professional network LinkedIn. Here CPMs in the United States dropped to $13.05 (£8.46) for the first three months of 2015. 40% of the social network's overall ad revenue stemmed from sponsored updates, which almost doubled the figures noted for 2014.

Overall, the revenue from mobile ad placement is on the rise; however, seasonal changes and the rising use of gadgets contributes to the gains, with several revenue areas actually falling in profitability.

About Us

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdcvmtgvmdgvndcvmduvntu5l2jpz3n0b2nrluv4b3rpyy1qyxjhzglzzs1ucmf2zwwtvg91cmktmtc2mju4ndm3lmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Getting Ready to Switch Off

2017-07-17 09:00:00 +0100

According to research by online travel company Expedia, just 53% of workers come back feeling rested after they’ve been on holiday. When you bring work-related stress on holiday with you, you’re never going to be able to truly switch off. So if you've got a summer holiday coming up, what should you do to switch off and unwind? Before you leave... Plan ahead As soon as you know when your last day of work is, make a plan. You don't want to get to that fin...

W1siziisijiwmtcvmdyvmzavmtyvmtgvmjavmtg5l3nodxr0zxjzdg9ja182njkxody3mdkuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

In Her Shoes... SAP Contracting

2017-07-03 09:00:00 +0100

In IT, being a freelancer is very common; due to the nature of project work or other life commitments. SAP is an area in which a quality freelancer can really thrive. We sat down with one of our SAP freelancers, who has 20 years' experience, to find out more about SAP and working under a contract employment model. "After getting a degree in computing, I started my career as a training assistant, but I've always liked to fix things. I used to fix my own ...