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British Airways hunts agency for CRM brief

27/08/2015 by Sharon Shahzad

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British Airways is hunting for an agency to manage analytics for its CRM programmes.

The airline has issued RFIs to a range of creative agencies in the UK. It is not using an intermediary. At the time of going to press, there had been no chemistry meetings.

The RFI says British Airways is "exploring the market capability" for customer analytics of its CRM programmes. Specifically, the airline is searching for an agency that can look after campaign analysis, segmentation, opportunity identification, modelling, data strategy and CRM strategy support.

The customer strategy agency Milk is the incumbent on the account. Milk was part of M&C Saatchi until March.

This article has been extracted from http://www.campaignlive.co.uk, please click on this link to read the article in full http://www.campaignlive.co.uk/article/british-airways-hunts-agency-crm-brief/1360824

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

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