Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Buy button added to Salesforce.com’s online communities

21/08/2015 by

W1siziisijiwmtuvmdgvmjevmdgvmduvndkvntkvqnv5iej1dhrvbi5qcgcixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

Salesforce.com has added a new buy button that can be used within online communities, helping firms to utilise instant e-commerce to extend their revenue line. With digital sales on the increase, Salesforce.com introduced the button on its Community Cloud and means that the wide array of services the customer relationship management (CRM) company offers can be bought from anywhere instead of people needing to navigate towards a dedicated sales page. It is hoped that this will increase conversions from social channels.

It seems that Salesforce.com wants to follow in the footsteps of other firms such as Twitter, Pinterest, Facebook and TripAdvisor by bringing instant sales to its platform. By adding the buy button, the company ensures that services can be bought instantly, reducing the chance of losing people’s focus between product and services information pages and conversion pages. Whilst other firms have failed to take this step in the past due to worries about the security of e-commerce solutions and negatively affecting the social experience for users, Salesforce revealed that it wants to make life easier for its customers. For those consumers wanting to buy, being able to click a simple buy button should make life easier; meanwhile, the simplicity of the new tools will also help firms to share Salesforce’s products and services with their online communities.

Nasi Jazayeri, Salesforce.com’s executive vice-president of Community Cloud, said: “Our goal is to make it easier for our customers to grow their businesses and today we're the first enterprise solution that enables buy buttons for any online community. Now any company can deliver the same click-to-buy experience as popular consumer services and grow their businesses with social commerce.”

The new buy button can be easily added to a firm’s existing infrastructure. This means there is no need for developers to utilise the e-commerce Lighting Components service to integrate the new option, greatly reducing the effort required to utilise the upgrade. It is hoped that this easy integration will avoid the technical headaches of the past and allow companies to maximise the button’s use across their online sites.

The arrival of the buy button precedes Salesforce’s Winter ’16 Community Cloud update, which will allow companies to drag and drop various components into their digital communities extremely easily. A number of the firm’s customers, including Deloitte Digital Hub, PonoMusic and Avid Technology, have already begun to utilise the button in an effort to convert more sales from their social outlets.

About Us

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtyvmtivmduvmtqvmdavmjivmzm1l0jpzybeyxrhlmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Big data analytics – governed data discovery ...

2016-12-05 13:00:00 +0000

Big data analytics has matured as a business process during 2016 with most enterprises now recognising the critical importance of actively mining big data for insights. These insights will inform decision-making and ensure they remain competitive in an increasingly complex landscape that is constantly in flux. One prediction that will certainly come to fruition in the coming years is “more data”. The world’s storage systems are set to hold more than 17....

W1siziisijiwmtyvmtivmdivmtavmdcvntcvotkwl2j1c2luzxnzigludgvsbglnzw5jzs5qcgcixsxbinailcj0ahvtyiisijm4mhgxmdajil1d

Annual growth rate for BI market set at 8.4%

2016-12-02 10:00:00 +0000

A new report has suggested that the compound average growth rate (CAGR) for the business intelligence (BI) market between 2016 and 2021 is likely to be around 8.4 per cent. The latest publication, named Global Business Intelligence Market by Mobile BI, Cloud BI, and Other Applications: Global Industry Perspective, Comprehensive Analysis and Forecast, 2015-2021, said that 2015 saw the global BI sector valued at $16.33 billion. By 2021, this is expected t...