Salesforce.com has added a new buy button that can be used within online communities, helping firms to utilise instant e-commerce to extend their revenue line. With digital sales on the increase, Salesforce.com introduced the button on its Community Cloud and means that the wide array of services the customer relationship management (CRM) company offers can be bought from anywhere instead of people needing to navigate towards a dedicated sales page. It is hoped that this will increase conversions from social channels.
It seems that Salesforce.com wants to follow in the footsteps of other firms such as Twitter, Pinterest, Facebook and TripAdvisor by bringing instant sales to its platform. By adding the buy button, the company ensures that services can be bought instantly, reducing the chance of losing people’s focus between product and services information pages and conversion pages. Whilst other firms have failed to take this step in the past due to worries about the security of e-commerce solutions and negatively affecting the social experience for users, Salesforce revealed that it wants to make life easier for its customers. For those consumers wanting to buy, being able to click a simple buy button should make life easier; meanwhile, the simplicity of the new tools will also help firms to share Salesforce’s products and services with their online communities.
Nasi Jazayeri, Salesforce.com’s executive vice-president of Community Cloud, said: “Our goal is to make it easier for our customers to grow their businesses and today we're the first enterprise solution that enables buy buttons for any online community. Now any company can deliver the same click-to-buy experience as popular consumer services and grow their businesses with social commerce.”
The new buy button can be easily added to a firm’s existing infrastructure. This means there is no need for developers to utilise the e-commerce Lighting Components service to integrate the new option, greatly reducing the effort required to utilise the upgrade. It is hoped that this easy integration will avoid the technical headaches of the past and allow companies to maximise the button’s use across their online sites.
The arrival of the buy button precedes Salesforce’s Winter ’16 Community Cloud update, which will allow companies to drag and drop various components into their digital communities extremely easily. A number of the firm’s customers, including Deloitte Digital Hub, PonoMusic and Avid Technology, have already begun to utilise the button in an effort to convert more sales from their social outlets.
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