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Adobe Updates Primetime With TVSDK 2.0

9/09/2015 by Sharon Shahzad

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Adobe Primetime's new TVSDK 2.0 brings a unified architecture that enables faster deployments to new devices.

Adobe announced it is bringing new technology to Adobe Creative Cloud, including support for UltraHD (UHD), brilliant color technology improvements and new touch workflows.

The company also said Adobe Primetime, one of eight solutions of Adobe Marketing Cloud, has extended its delivery and monetization capabilities for HTML5 video and offers new tools for pay-TV providers that make TV Everywhere authentication easier and more streamlined. Adobe will showcase the deepening connections across its Creative Cloud and Marketing Cloud offerings at IBC 2015, the European professional broadcast show, in Amsterdam, Netherlands, Sept. 11-15.

At the conference, Adobe also will demonstrate advancements in Primetime, Adobe's multiscreen TV platform. In addition to supporting traditional linear television business models, the platform has evolved with features that support over-the-top (OTT) and direct-to-consumer offerings with audience acquisition, engagement, monetization and measurement capabilities. The new features help media companies reach and interact with an even bigger audience.

This article has been extracted from http://www.eweek.com, please click on this link to read the article in full http://www.eweek.com/enterprise-apps/adobe-updates-primetime-with-tvsdk-2.0.html

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

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