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Apple Inc. Acquires Big Data Analyser: Mapsense

17/09/2015 by Sharon Shahzad


Apple has acquired a data analytics company that will allow it to analyse huge data for locations.

Apple Inc.has had to face a large amount of criticism lately for its malfunctioning map apps. The app is nowhere near the high standards that Apple has established for itself. However, it seems the tech giant is set to rectify this with the recent acquisition of Mapsense.

The data analytics company is one of the most valuable private companies in Silicon Valley. The company was founded two years ago by an ex-engineer at Palantir, and it is estimated that Apple paid around $25 million for the 12-person company. Apple has acquired a number of companies in recent years to improve its map app, including HopStop a company which provides directions for public transport.

The acquisition is part of Apple’s renewed efforts to get its map apps back on track. A number of acquisitions it has made is phenomenal and shows that Apple is extremely serious on improving its apps which have taken a lot of stick in recent times. This, however, is a step in the right direction, and it seems that Apple is really trying to rectify its mistakes.

Mapsense, whose employees comprise former staff from technology giants such as Apple, Google Inc.and Palantir, raised around $ 2.5 million from venture capitalists such as General Catalyst and Redpoint Ventures. The move seems to have paid off and the company’s worth and prestige is bound to skyrocket after Apple’s acquisition.

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