Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

How Data Analytics Is Shaping What You Watch

7/09/2015 by Sharon Shahzad

W1siziisijiwmtuvmdkvmdcvmtyvmtavmjqvntivc2ftc3vuzy10di1mcm9udc5qcgcixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

When Netflix decided to go into the entertainment-producing business by commissioning the streaming series “House of Cards,” there was a lot of data to be crunched before the first download ever took place, said Dave Hastings, Netflix’s director of product analytics, data science and engineering.

“You do not make a $100 million investment these days without an awful lot of analytics,” Hastings said at the recent Wharton Customer Analytics Initiative Conference in Philadelphia. While some may claim that Netflix over-analyzed “House of Cards,” Hastings is adamant that it was the way to go. “We have had a whole catalogue of things we did not make. We wanted early on to be careful, and it has worked out.”

Just four years after the March 2011 release of that first season of “House of Cards,” Hastings said Netflix has as many as 60 series seasons in the works or soon to arrive, from season two of comic book adaptation “Marvel’s Daredevil” to another “House of Cards” season to a new comedy talk show with Chelsea Handler. All of them will undergo thorough analytics before release.

“We live and breathe the customer,” said Hastings. “We want to be the world’s leader in Internet TV. When you have aspirations of being the largest, that means shaping demand. What is Internet TV and how does it differ from linear TV – the questions around that are what we use analytics for.”

In terms of corporate maneuvering, the speed at which Netflix has altered course in its business practices could give anyone along for the ride whiplash. Started in 1997 after CEO and co-founder Reed Hastings got irked about a $40 video store late-fee for the movie Apollo 13, it rapidly became the No. 1 DVD-by-mail rental service, shipping out its billionth DVD by 2007.

This article has been extracted from https://knowledge.wharton.upenn.edu, please click on this link to read the article in full https://knowledge.wharton.upenn.edu/article/how-data-analytics-is-shaping-what-you-watch/

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmduvmjmvmtmvmjavmjkvndg3l3nodxr0zxjzdg9ja180mtqwnti1mdeuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

Their Shoes... Matthew Gilbranch, Managing C...

2017-05-23 15:00:00 +0100

Matthew Gilbranch (32) is a managing consultant here at Montash, managing the SAP team. With 7 years in the global recruitment industry, he loves helping people and building lasting relationships with clients and candidates alike. He took the time to talk to us about what a typical day is like in the global IT recruitment industry. "I get up at 6 and I'm out of the house by half 6 and on the train by twenty to 7. On the train I tend to have a power nap ...

W1siziisijiwmtcvmduvmdqvmtyvndavmzkvotg5l3nodxr0zxjzdg9ja181ndm0mduxmtuuanbnil0swyjwiiwidgh1bwiilcizodb4mtawiyjdxq

7 Things About Your CV You Need To Fix Right ...

2017-05-04 18:00:00 +0100

As a global technology recruitment agency, we are in touch with candidates day in and day out. We've seen all kinds of CVs in our time and know a good one when we see it. As our recruitment team look to find the ideal candidate, they are looking for CVs that show how candidates can impact their clients in a positive way, not just look flashy on paper. You only have a small amount of space on your CV to show off your skills, so make every word count. Cut...