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How Sunny Delight juices up sales with cloud-based analytics

14/09/2015 by Sharon Shahzad


Analytics software has helped Sunny Delight Beverages boost profits by roughly $2 million a year and trim $195,000 in staffing costs annually, says CIO Shawn Rogers. The cloud application, which Rogers settled on with the help of several business managers, allows the company's business departments to determine the investment for promotions as well as make adjustments to curb wasteful spending on overtime and pricey transportation options.

"We couldn't see an order from sales promotion to payment in a cost-effective, non-laborious way," Rogers told Sunny Delight engineers were manually extracting and cross-referencing data from several business intelligence tools to generate BI reports – an approach would no longer stand under a corporate directive to streamline sales operations.

The challenge Sunny Delight faced is hardly unique. Many companies lack cohesive data management strategies plans for how data, analytics and people come together to create business value, according to McKinsey &Co. Data management typically happens in silos, with each department using a different BI application to make some sense of business performance. CIOs, at DirectBuyand other organizations, seeking a so-called single version of the truth are increasingly unifying their data architectures.

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