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How Sunny Delight juices up sales with cloud-based analytics

14/09/2015 by Sharon Shahzad

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Analytics software has helped Sunny Delight Beverages boost profits by roughly $2 million a year and trim $195,000 in staffing costs annually, says CIO Shawn Rogers. The cloud application, which Rogers settled on with the help of several business managers, allows the company's business departments to determine the investment for promotions as well as make adjustments to curb wasteful spending on overtime and pricey transportation options.

"We couldn't see an order from sales promotion to payment in a cost-effective, non-laborious way," Rogers told CIO.com. Sunny Delight engineers were manually extracting and cross-referencing data from several business intelligence tools to generate BI reports – an approach would no longer stand under a corporate directive to streamline sales operations.

The challenge Sunny Delight faced is hardly unique. Many companies lack cohesive data management strategies plans for how data, analytics and people come together to create business value, according to McKinsey &Co. Data management typically happens in silos, with each department using a different BI application to make some sense of business performance. CIOs, at DirectBuyand other organizations, seeking a so-called single version of the truth are increasingly unifying their data architectures.

This article has been extracted from http://www.cio.com, please click on this link to read the article in full http://www.cio.com/article/2983624/business-analytics/how-sunny-delight-juices-up-sales-with-cloud-based-analytics.html

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles. 

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