Magnet Systems unveiled a brand new approach to application development designed to simplify the entire process of developing and deploying enterprise mobile applications. Magnet MAX is a modular suite of technologies that provide new infrastructure and best practices for enterprise grade mobile app development. Magnet's open source architecture provides APIs, SDKs and tooling for faster application development, a server optimized for mobile applications, and deep messaging capabilities for stronger user engagement.
"The enterprise Web standards we established in the late '90s have prevented enterprise app development from meeting consumer expectations, despite advances in mobile hardware and operating systems," said Alfred Chuang, CEO and founder of Magnet Systems. "Developers are desperate for standards that can ease the integration of multiple legacy applications for new use cases and deeper user engagement. With Magnet MAX we're providing a new approach to enterprise mobile application development that simplifies the entire process of developing, integrating and running mobile apps in a secure, enterprise-ready environment."
"Consumers live on mobile apps today, but the enterprise has struggled to catch up because developing secure, integrated apps is a very long, expensive process," said Ben Horowitz, co-founder and general partner of Andreessen Horowitz, an investor in Magnet. "There is a massive market opportunity for a company to build the infrastructure of the new mobile enterprise and I see no one better poised to take on that challenge than Alfred, who revolutionized the enterprise Web once with BEA Weblogic."
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