Big Data can be a big problem for large corporations if they fail to grasp the basics of extracting value from the mass of information that is made available to them. Big Data can transform the culture of a business by giving them invaluable insights and ideas, but many businesses are becoming overwhelmed by the amount of answers they are getting without knowing the right questions to ask. Industry expert Bernard Marr notes, “data is a strategic asset but it’s only valuable if it’s used constructively and appropriately to deliver results.”
Successful companies are making the most of Big Data by identifying the questions they need to ask first. Only then can they improve performance and increase efficiency across the business, as the IT department and management will have meaningful data and facts to back up their decision-making. Therefore, companies that are struggling to get value from Big Data could perhaps consider taking a step back and focus on the big unanswered questions in their business before tackling them with the data they have at their disposal.
Emerging business intelligence trends are also shaping how SMEs and large organisations are communicating with customers and selling their products and services. Social intelligence products such as IBM's Social Media Analytics Software are enabling businesses to analyse and deliver insights through a hybrid of traditional BI software. This includes dashboards and building reports, which highlight key performance indicators, and social networking and monitoring. This seems to be helping digital marketers to mine Big Data sources for clearer insights, which could lead to a higher return on investment.
Making informed decisions also lends itself to smart analytics, another increasingly popular activity which could prove to be a great way for a company to continue to use “old” data to provide new insights and new leads. This is increasingly important as information is becoming out-dated quicker than ever before. Smart analytics accelerates the delivery of new analytics and is a vital tool in how modern businesses now perceive data.
Finally, more and more firms are now implementing business intelligence threat analytics tools to use Big Data to improve security and compliance. Around three-quarters of malicious attacks now come from compromised user credentials, due to more employees and other individuals accessing company resources from remote locations on any device. An example is Microsoft's Advanced Threat Analytics which is one of the new products that is making it easier for end users to know where threats are coming from and gives them the ability to analyse attacks when they do happen.
This article has been written by Andreea Antoniu - Delivery Manager, if you would like to discuss your BI, Data & Analytics recruitment requirements please contact Andreea Antoniu on 020 7014 0230 or alternatively send an email to firstname.lastname@example.org.
Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:
ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.
Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.