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Salesforce seeks to solve health care’s electronic records conundrum

3/09/2015 by Sharon Shahzad

W1siziisijiwmtuvmdkvmdmvmtmvntavmdivmziwl1nhbgvzzm9yy2ugagvhbhroy2fyzs5kuecixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0 Inc. thinks it can succeed where companies like Google Inc.have tried and failed before: Revolutionizing the health care industry’s electronic records.

The cloud software company announced a patient-relationship health platform Wednesday — expected to roll out widely next February — that will integrate a patient’s records with data from wearables and third-party apps like ZocDoc to help doctors keep better tabs of their patients.

The platform ties in information about medications, allergies, medical history and insurance on a single platform, allowing nurses and doctors to communicate with one another and coordinate appointments and procedures. Data from wearables that monitor fitness activity, glucose levels and sleep patterns can be integrated to develop bigger-picture snapshots of a person’s overall health.

“The era of precision healthcare is upon us,” Salesforce Chief Medical Officer Joshua Newman said.

The hope is that this technology will turn the patient into a customer, where better physician-to-patient relationships can form, patients can be more easily tracked and managed, and the overall health care experience can be improved, Newman said in an interview with MarketWatch.

“Because medicine and health care has been a laggard in this technology, we see a huge need, and there are incentives to treat patients more like customers,” the executive said. “We’re doing for health care what Salesforce has done for business.”

However, success might not come easy: The healthcare industry has been slow to adopt new technologies that have flourished in other industries. Legacy tech companies have struggled to get the entire industry on board with wide-scale innovation. In 2011, Google discontinued its own health care initiative, Google Health, after reporting that it didn’t “catch on the way [it] would have hoped.”

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