SAP has revamped its global partner programme in a bid to gain market dominance in the SME space.
The German business applications giant has introduced a new layer to its programme called Open Ecosystem, which allows small partners to engage with SAP and get access to training material and enablement without any financial commitment.
SAP has also restructured the rest of its tiers, replacing Bronze, Silver and Gold with Silver, Gold and Platinum, as part of a restructure it called the most significant in its history.
"In the middle we simplified [the programme], so we can manage the middle of the pyramid with Silver and Gold. And at the top we are creating a Platinum partner [level], aimed at the top 50 most strategic partners across the world; these companies require very special attention," Daniel Ciechanower, SAP's vice president of global partner operations, told CRN.
Ciechanower said these changes were implemented in a bid to improve SAP's position in the mid-market.
"We want to be leaders in the SME space," he said. "We are already the leaders in the large enterprise space. Now we want to have the same impact in the SME space and we understand that the only way to get through to the SME space is through the people who are the trusted advisers in this space. They are the partners we are inviting through the Open Ecosystem."
Ciechanower added the changes were brought in to help all SAP partners grow, and as part of a company-wide push to simplify relationships and processes.
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