The company will create 150 jobs in its Inside Sales and Customer Contact Centre in Dublin.
SAS is investing €40 million to expand its operations in Ireland and increase its workforce.
The business analytics company will open an Inside Sales and Customer Contact Centre in Dublin, which will create 150 jobs over three years.
The purpose of the centre will be to support sales of data analytics software into markets across EMEA.
SAS is looking to drive its Big Data analytics market, with the company stressing that businesses need to adopt analytics to drive growth through evidence-based decision making, rather than through a 'gut feeling' or business instinct.
The potential for the Big Data market in Ireland could add around €27 billion to its economy between 2013 and 2017 and potentially create up to 61,000 new jobs, according to research by the Centre for Economics and Business Research.
Roles at the company's new centre will include multi-lingual business development and sales specialists as well as engagement specialists, data scientists and software engineers.
The company is targeting mid-market companies that may not have any history of using data and little to no in-house expertise.
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