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With iPad Pro, Apple bets on tablets beating PCs in the workplace

11/09/2015 by Sharon Shahzad


Apple Inc. is known for a consumer-first strategy that has reared years of must-have retail products, but the company made it clear at Wednesday’s product event that it is now targeting a whole new set of customers.

With the iPad Pro, a larger tablet with a screen that measures 12.9 inches diagonally, Apple has made its first major hardware push into the enterprise market with its mobile devices and pumped up a burgeoning attempt to overrun the enterprise market, where personal computers have long maintained a stronghold.

“Apple has made clear that it sees the enterprise as another opportunity,” said Pat Moorhead, principal analyst at Moor Insights & Strategy.

The push comes after six straight quarters of decelerating iPad sales, which the company has been trying to stem by encouraging more industry-specific uses for the tablet. Apple touts the iPad Pro as being faster than 80% of portable PCs shipped in the last 12 months, one of the reasons it sees vulnerability of PC dominance. PCs have been on the decline, with Gartner this summer predicting a 4.4% decline in shipments in 2015.

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Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

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