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Amazon could cut prices and launch a super-fast database to take on Oracle and SAP next week

5/10/2015 by Sharon Shahzad


Amazon is hosting its annual AWS re:Invent tech conference next week in Las Vegas, where it talks to customers about its popular Amazon Web Services cloud computing service.

There's one rumored new product that could be announced: a new super-fast "in-memory" database.  

At least that's what Merrill Lynch's Justin Post thinks.

"Amazon may announce new database products like in-memory databases or higher performance database services like Aurora (MySQL)," he wrote in a research note earlier this week, Post wrote,

An in-memory database runs in a computer's memory, rather than using computer storage, and can process "ungodly" amounts of data at nearly instant speeds, as Oracle chairman Larry Ellison once described Oracle's version of this product. The in-memory option is one of the central ways that Oracle is convincing is huge cadre of customers to upgrade to its latest database, Oracle 12c.

SAP is also a big player here. It is trying to wean its huge stable of business software customers off of Oracle's database and onto its own in-memory alternative, Hana. It's bet its whole company on that Hana database, its chairman admitted earlier this year.

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