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Facebook introduces Lead Ads to push data into Salesforce and Oracle CRM

9/10/2015 by Sharon Shahzad


Facebook has introduced a feature that allows advertisers to send sales data into customer relationship management (CRM) software like Salesforce and Oracle Marketing Cloud.

Lead Ads automatically fills in user information for them when they sign up for information from businesses through Facebook.

Partnerships with major business software firms allow the data to be fed back into CRM systems in real time, making it readily available for marketers who can then better target promotional efforts and content at potential customers.

Facebook for Business said that Lead Ads simplifies the process of signing up to business information, such as newsletters, offers and events, through a mobile device.

"When someone clicks on your lead ad, a form opens with the person's contact information automatically populated, based on the information they share with Facebook, like their name and email address," the company explained.

"Automatically populating the contact information that people share with Facebook makes filling in the form as fast as two taps: one click on the ad to open the form and another to submit the autofilled form."

Businesses can also customise the forms and are no longer stuck with using the ones Facebook offers as default. Marketers can also add their own disclaimers to ensure that their approved legal language is used.

The addition of Lead Ads, in particular its integration with some of the world's most used CRM systems, is indicative of Facebook expanding the feature set of its social network and creating a better platform for sales, marketing and advertising operations to target customers.

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Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

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