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New SAP Tool Aims To Fuse Content and Community With eCommerce

21/10/2015 by Sharon Shahzad


It’s often said that content is king, but in a typical marketing department you have a hodgepodge of content. That could include carefully-crafted web copy, blog entries and FAQs along with user-generated ratings and reviews. For many companies, at least some of this content is spread out across the site without any real connection between the product pages and the content that supports it.

SAP has a theory that spreading all of this content asunder makes it rather difficult for consumers to make informed decisions about their purchases — and this goes for any type of sale, whether a consumer device like a camera or something more complex like an enterprise technology purchase.

That’s why the company came out with a new product today at the Hybris customer conference, called SAP Jam Communities, Edition for SAP Hybris Commerce. The lack of poetry in the name notwithstanding, this product is designed to help companies create a more coherent link between all of the content related to the product and the product itself.

Just to parse that title for you for those who aren’t familiar with SAP, Jam is the company’s community product, created several years ago to facilitate employee communication. Hybris is an e-commerce product SAP bought in 2013. Bringing the two technologies together, SAP is hoping to create sites and apps that help consumers when they need it most with an appropriate level of content, whether from the company or community.

To achieve that, the company says the tool was built with what it called “an API-first” approach. In practice this means, that every component of the service is containerized, delivered as a micro-service and pluggable into any web page or app. This should allow customers to build a customized e-commerce experience that can adjust the appropriate amount of content, depending on the product’s complexity.

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Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid-management in permanent and contract roles.

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