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Salesforce and Facebook just announced a partnership

23/10/2015 by Sharon Shahzad


Parse, the popular app development tool owned by Facebook, and Heroku, the popular app development platform owned by Salesforce, have announced an integration that makes life easier for their mutual customers, according to a blog post published Thursday on Parse's website.

The basic idea behind Parse, acquired by Facebook in 2013, is that it makes it stupid-easy for mobile developers to put crucial features like push notifications and analytics into their apps. 

Parse has a feature called "Cloud Code" that lets an app handle heavier computing workloads than it could handle on its own. Basically, if the app has to do something that's too intense for the phone it's running on, Parse can shunt that bit of code to run up on the cloud.

Which is where Heroku comes in. Heroku, which Salesforce bought in 2010, is a popular cloud platform for building and hosting apps without worrying about servers. Companies like Macy's, Red Robin, and Soylent use Heroku to quickly build and update their apps. 

You may see where this is going: With this integration, Parse can kick code up to the Heroku cloud.

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