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SAP Will Look To Partners To Spur Its Sales Of Anywhere Apps In The U.S.

29/10/2015 by


SAP will be counting on its channel partners, especially those that work with the vendor's Business One software, to market the company's new SAP Anywhere front-office applications when they become available in the U.S. next year.

The cloud-based Anywhere applications, unveiled at the SAP Sapphire conference in May, went live in China last week and are slated to go live in the U.S. in the first half of 2016.

SAP, based in Walldorf, Germany, laid out its channel plans for Anywhere during a webcast Wednesday in which channel chief Rodolpho Cardenuto offered an update on the vendor's channel initiatives.

"We are the net-new-customer engine for SAP," Cardenuto said, noting that the company's Global Partner Operations (GPO) unit, of which he is president, was responsible for 1,932 of the 2,000 new customers SAP recruited in the third quarter.

Once largely known for selling ERP and CRM applications to large enterprises, SAP has ramped up its sales and marketing efforts toward small and midsize businesses. Those are accompanied by a vigorous partner program that has recorded growing sales in recent years.

The third quarter marked the fifth consecutive quarter of double-digit growth for the GPO, Cardenuto said.

Earlier this year, SAP unveiled S/4HANA, a new generation of the vendor's flagship business applications suite. On Wednesday, Cardenuto said the GPO in the third quarter accounted for 60 percent of S/4HANA sales.

Paris-based systems integrator and IT consulting company Cap Gemini, one of those global SAP partners, works with the S/4HANA software, using it as a platform for cloud computing services. "It's really a cloud-first conversation now," said Eric Yuan, North America vice president and SAP alliance leader at Cap Gemini, speaking during the webcast about S/4HANA demand.

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