Amazon Web Services (AWS) continues to pitch its platform as the logical solution for any business looking to move services to the cloud, touting its global presence and the sheer number of features and functions available through its application programming interfaces.
But the firm is now tempering its aggressive "all-in" strategy with the realisation that many businesses, especially enterprise firms, will operate with a hybrid cloud strategy for the near future at least.
AWS senior vice president Andy Jassy said at the AWS Enterprise Summit in London that the firm's available cloud capacity dwarfs that of other providers, quoting estimates from Gartner that it has 10 times the capacity of the other 14 cloud providers combined.
AWS will also have 16 global regions by the end of 2016, each with multiple availability zones for redundancy, thanks to the ongoing expansion that has seen Amazon announce new data centres in Ohio, India and Korea, and most recently the UK.
However, Jassy claimed that the success of AWS is down more to the features and functions it offers that make it easier to support business processes, help customers make the migration to the cloud, and keep their data secure and applications running reliably once on the AWS cloud.
A change from previous AWS events is that the firm appears to be softening its "everything will run on our cloud" standpoint, even if only a little, a view that was being pushed by the firm at a previous AWS Summit earlier this year.
"Companies are more and more moving a substantial amount of workloads to AWS and the cloud, but lots and lots of enterprises are going to operate in hybrid mode for a long time," said Jassy.
"It's not a binary choice. Even though there is a transition going on, there are a lot of companies that aren't ready to retire their data centre assets yet, and what they really want is the ability to run their on-premises footprint seamlessly with AWS, which is why we have a built a whole number of services in this space over the past three or four years to make this simpler, and the reality is that the vast majority of large hybrid cloud implementations are on AWS today."
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