Analytics can be used to tackle some of the world’s biggest issues that could one day affect all of us, such as water scarcity and access to clean water.
In what seems to have happened in a very short space of time, it’s now fair to say that the UK has become a ‘data-driven’ nation. Many of us use data every day to analyse personal information; whether it is tracking our fitness levels or calorie counting, getting a better grip on our finances or even working out how we could be spending our time differently.
Ultimately, at the heart of all this personal data analysis is the search for doing things better; looking for ways in which things can be improved.
Naturally, there’s actually a lot that can be done to improve the way we live in a broader sense as well, namely, using data to look at issues that we previously thought out of our control which gives us a fuller picture of the situation so we can see what steps we can all be taking to help out.
Of course, the main issues here are environmental - and using data to help us get better insights into the way our environments around the world work.
Take for instance one of the biggest environmental concerns, water scarcity and access to clean water, ranked by The World Economic Forum Global Risks Report in 2015 as the number one global risk.
Access to water should essentially be a basic human right and yet, three quarters of a billion people across the world have no access to clean drinking water. In fact, the United Nations estimates that 1.2 billion people are living in areas of water scarcity.
That’s almost one-fifth the population of the entire planet without ready access to something that a lot of us actually take for granted.
By no means is the UK exempt from this issue either. The UK is one of nine European countries that has been described as ‘water-stressed’ by the European Environment Agency and the situation in the East of England is regularly singled out as an area of particular concern.
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