Google wants to get serious about cloud computing, and it's appointed well-known Silicon Valley entrepreneur Diane Greene to lead the charge, according to The New York Times.Greene was chief executive of early cloud computing pioneer VMware from its founding in 1998 until 2008 and has been serving on Google's board since 2012. She'll now be acting senior vice president for Google's enterprise businesses. Google has also agreed to acquire Greene's startup Bebop, which has been working on cloud technologies for the last three years.
For Google, the move signals an intent to move beyond its traditional consumer software and advertising businesses. The dominance of Google search, the Chrome browser, and the Android operating system have turned the company into a web behemoth, yet one without a strong presence in the corporate realm. To expand into the lucrative enterprise market, Google needs to harness its technology prowess to create software platforms for cloud apps and development tools for building those apps. The combined market for such software is expected to more than double to around $25 billion in the next four years, according to market researcher IDC.
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