Salesforce unveiled several new products last month including SalesforceIQ, the latest solution from the vendor for boosting a large corporation’s sales through advanced data science and analytics. The new CRM tool is powered by Relationship Intelligence Technology and integrates with Sales Cloud to analyse relationships with customers, prospects and partners. SalesforceIQ solves the growing big data issue enabling firms to extract the right data and deliver insights that help employees to sell services and products more effectively. According to Salesforce, leveraging this data leads to deeper and more meaningful relationships, and accelerates the buying cycle.
SalesforceIQ for Sales Cloud is ideal for bigger businesses that want to supercharge their productivity by providing context for all customer interactions through digital channels and streamlining the amount of clicks it takes to get there. Headline features include dynamic scheduling, which eliminates lengthy email exchanges for setting up meetings and other text shortcuts to cut down on the amount of time it takes to reply to emails. SalesforceIQ can create new leads, log emails and update relevant information in real time to Sales Cloud – and any work can be accessed seamlessly using the Salesfoce1 Mobile App. The integration with Relationship Intelligence also brings new opportunities by analysing emails and flagging customers that are engaged through email tracking.
SalesforceIQ CEO, Steve Loughlin said: “Today’s massive influx in communication data creates powerful signals about the health and potential of business relationships. It also creates a lot of noise. With SalesforceIQ, companies can now make sense of this data and pull out insights to drive their businesses forward with intelligence.”
Salesforce has also recently launched the Salesforce IOT Cloud, which promises to provide a “massively scalable” processing engine that connects everything to Salesforce. The Internet of Things (IOT) and the billions of connected devices including phones and wearables have created a limitless supply of transaction data. The IOT Cloud brings customer context to this mass of data by connecting digital content and real-time events. Businesses can also trigger actions by using intuitive tools to make and modify real-time rules and logics. This means beacons can be triggered to send useful information if certain customer conditions are met. Salesforce chairman and CEO, Marc Benioff said: “Salesforce is turning the Internet of Things into the Internet of Customers. The IoT Cloud will allow businesses to create real-time 1:1, proactive actions for sales, service, marketing or any other business process, delivering a new kind of customer success.”
This article has been written by Cristian Amanta - Permanent Consultant, if you would like to discuss your ERP & CRM recruitment requirements, please contact Cristian Amanta on: +44 (0)20 7014 0230 or send an email to firstname.lastname@example.org
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