Connecting to LinkedIn...

W1siziisijiwmtuvmdqvmtuvmdgvntqvmzgvnzi1l01ptlrbu0hfqkxpr19vtljftkrfukvex0lnqudfx3jlc2l6zwrfyw5kx3jlbmrlcmvklmpwzyjdlfsiccisinrodw1iiiwimtkymhgxmjuwiyjdxq

Blog

Salesforce improves B2B intelligence with Gmail integration

11/11/2015 by

W1siziisijiwmtuvmtevmtevmdkvmzivndgvndiyl0j1c2luzxnzieludgvsbglnzw5jzs5qcgcixsxbinailcj0ahvtyiisijywmhg0mdbcdtawm2uixv0

Salesforce, one of the world’s leaders in customer relationship management (CRM) tools, has said that a new strategic step to integrate with Gmail will boost current B2B intelligence options. Business intelligence (BI) and analytical tools have become vital for companies trying to remain competitive in the modern world and salespeople will now be able to get involved in the buyer process earlier, helping to boost overall efficiency.

One of the key challengers for sales reps in the B2B process is attempting to engage with a customer before the decision has been made to avoid or purchase a product based on internet research. The information available on the web can have huge influence on people’s buying decisions; therefore, it is important that reps have the chance to go through the sales process before potential consumers have already made their decision.

It is this area that Salesforce is hoping to change and its new integration with Gmail should help sales reps to get a footing in the buying decision-making process earlier on. This will give reps better real-time engagement tools for emails and increased customer intelligence. With Salesforce Engage for Email, a review of a prospect’s recent activities is made and this lead information is given to sales staff. Armed with data such as trade show attendances or website visits, sales reps can then follow up potential leads by using the name, company, address and phone number information. By syncing such data with Salesforce’s automated Pardot marketing tool, records can be analysed and sorted into prospective leads, contact or prospects; in addition, records can be removed or added to Pardot nurturing campaigns.

Sales reps will be able to save valuable time by accessing potential deals earlier. Utilising the marketing-approved email templates within the Engage library, individuals can quickly react to any consumer activity with Gmail messages. These can then be monitored for future engagement activity, giving sales reps the chance to follow and engage with prospects. Pardot’s new reporting functions also mean salespeople can easily work out which products and services are most likely to be bought by specific audiences and prospects.

It has also been revealed that Salesforce Marketing Cloud will be helping Pinterest as a marketing partner for content publishing. A new range of tools will be released, aimed at helping marketers to connect with their customers via Social Studio. Included in the solution will be marketing automation, web analytics and CRM to monitor Pinterest engagement.

About Us

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment , Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News

W1siziisijiwmtcvmdkvmjkvmdgvmtmvmjkvmjgyl1vudgl0bgvkigrlc2lnbiaomjuplmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Are PSLs a Blocker or an Enabler?

2017-10-02 11:00:00 +0100

The use of a Preferred Supplier List (PSL) was intended to support and strengthen relationships and performance between organisations and their third party suppliers. As the technical landscape continues to evolve at rapid rate recruitment and demand for new skills becomes more intense. Are PSLs still the solution or an obstacle to sourcing the right talent? The traditional PSL A dedicated list of partners intended to guarantee quality and availability ...

W1siziisijiwmtcvmdkvmjevmdgvndmvmduvmtmxl1vudgl0bgvkigrlc2lnbiaomjmplmpwzyjdlfsiccisinrodw1iiiwimzgwedewmcmixv0

Why do we punish the victims of hacking?

2017-09-21 09:00:00 +0100

Hacks occur every 39 seconds, with 95% of them targeting governments, retailers and the tech industry. If the hackers are caught, they'll face prison time under the Computer Misuse Act. More often than not, the businesses who are victims of those attacks expose themselves to punishment of their own. The laws that determine the duty of protection owed to businesses and their customers is both vague and broad, making them question just how much protection...