Volvo, one of the world's largest car manufacturers, has partnered with big data analytics company Inrix to provide drivers with what they call "the first live, real-time traffic service" to help "better tackle the challenges of daily driving."
As part of the collaborative project, Inrix will provide Volvo with real-time and predictive traffic information for better optimised routes, travel times and alerts to accidents and incidents on the road.
The real-time traffic information will be included in Volvo vehicles in 42 countries, meaning the deal represents Inrix's first global partnership with a car manufacturer.
Inrix Traffic will be first available in the new Volvo XC90, released this month, then all other future Volvo models.
"The addition of Inrix Traffic to Sensus Connect is the next step in providing drivers with useful services for their everyday life in the car," said Fredrik Marthinsson, manager of connected navigation and services at Volvo Cars.
"The real-time, dynamic flow of traffic information will allow Volvo drivers to find the fastest route with precise ETAs to their destination," he added.
Inrix big data analytics combines traffic information from its crowd-sourced network of connected vehicles, along with what's described as "insight from thousands of public and private sources" to provide Volvo cars with a real-time traffic service that covers 42 countries.
Bryan Mistele, president and CEO of Inrix, welcomed the partnership with Volvo, which sold over 450,000 cars in 2014 alone.
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