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IBM buys video company Clearleap, in bid to boost the company's cloud service presence

10/12/2015 by Sharon Shahzad


The move will boost the company's cloud service presence.

IBM has acquired video services firm Clearleap in a move aimed at helping businesses make better use of video as a source of enterprise data. 

The company's services will become part of IBM's Bluemix PaaS, enabling customers to process and manage video assets on multiscreens. A number of Clearleap's APIs will also be hitting IBM's cloud platform, meaning everyone can take advantage of the tools and build them into their own cloud-based apps.

“Clearleap joins IBM at a tipping point in the industry when visual information and visual communication are not just important to  consumers, but are exploding across every industry," said Robert LeBlanc, senior vice president at IBM Cloud. "This comes together for a client when any content can be delivered quickly and economically to any device in the most natural way."

Clearleap's clients currently include some of the biggest players in TV and multimedia including HBO, The History Channel, Time Warner Cable and Verizon and it's this expertise that attracted IBM when it was looking for a video management partner.

Jim Comfort, general manager of cloud services at IBM added: “Video will represent 65 percent of Internet traffic going forward,” he said. “[It] is becoming a first class citizen as a data type. [Customers] need ways to acquire, store, distribute, enhance and manage it.”

IBM is growing its cloud services portfolio quickly, acquiring as many businesses as it can before others catch up. In October, it bought storage company Cleversafe which will enable companies to store their large video files in the cloud.

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