VMob’s comprehensive data and business intelligence is now available through Microsoft Power BI, the cloud-based business analytics service that provides a single view of the most critical business data.
“The vast amount of meaningful data that spans the customer lifecycle is essential to the success of retailers and QSRs,” says Scott Bradley, VMob CEO.
“Yet, understanding precisely how to use that data to increase sales requires advanced technical capability that previously took significant time and resources. The VMob content pack on Power BI fills this requirement via an easy to use solution.
“Marketers can create customised dashboards to understand what’s working, when and why, and advance the in-store customer experience to grow their business,” Bradley says.
James Phillips, Microsoft corporate vice president and the head of the company’s new business applications, platform and intelligence team, commented, “One of our pioneering partners in the practical application of marketing insights and analytics, VMob demonstrated McDonald’s success with Power BI at our annual Worldwide Partner Conference this year.”
He says, “Having proven its ability to deliver value to its customers through big data analytics, this value is now being opened up to the market through VMob’s Power BI content pack.
“It’s a positive step forward, and as a result we expect to see more brands utilise Power BI for their business insights.”
VMob’s platform combines social profiling, geo-location and transaction history to give retailers and QSRs a comprehensive understanding of their customers in real-time.
The company’s technology also measures the return on investment of digital marketing by tracking how campaigns convert customers from online to the larger business opportunity of being loyal brick-and-mortar shoppers.
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