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New BI software for broadcast companies

27/01/2016 by Sharon Shahzad


Ericsson has revealed its latest software suite: a business intelligence (BI) solution aimed at television and media firms. Having identified the lack of analysis tools available to broadcasters, Ericsson claims its software will provide a way to collect, analyse and act upon large datasets. This means companies should be able to maximise their content availability and quality to provide better customer satisfaction and increased financial returns.

Speaking about the current consumer market, Ericsson explained that an analytics solution is in great demand by the media industry. This is because the modern on-demand and multi-screen broadcast world has to deal with a lot of content owners, television service provides and broadcasters; in fact, the provider of broadcast technology and services explained that if the industry is to remain relevant, media players have to ensure they are optimising their channel delivery. Broadcasters also need to take the time and resources to understand what consumers want and demand in addition to what is not appreciated or required.

With this in mind, Ericsson has launched the Integrated Video Insights BI tool. This solution is championed to transform data across all operational aspects of broadcast, including customer care, business processes, technology platforms and commercial networks. By utilising the new and powerful BI Integrated Video Insights tool, Ericsson believes that media players across the world will be able to improve their content commercialisation strategies to boost returns. The organisation also thinks the tool will allow firms to identify investment opportunities, provide analysis into increasing the average consumer’s revenue return, and ensure that broadcast content is viewed under optimised conditions for maximum enjoyment.

Ericsson’s head of consulting and systems integrations, Jean-Philippe Poirault, said: “As media consumption changes and new players enter the market, it is becoming increasingly critical for media players to have a complete 360-degree overview of their business. They need to understand and improve everything from the quality of their service to their customers' content preferences and quality of experience. With Integrated Video Insights, they can anticipate future operational needs, respond quickly to real-time issues, implement advanced, proactive customer care flows, and ultimately make better business decisions.”

With the new BI tool, television companies and broadcasters will be able to better understand their customers, giving them the ability to tailor content towards viewers’ needs; in addition, they should be able to optimise revenue to ensure they make increasingly better returns on investment rates.

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