Connecting to LinkedIn...



New BI software for broadcast companies

27/01/2016 by


Ericsson has revealed its latest software suite: a business intelligence (BI) solution aimed at television and media firms. Having identified the lack of analysis tools available to broadcasters, Ericsson claims its software will provide a way to collect, analyse and act upon large datasets. This means companies should be able to maximise their content availability and quality to provide better customer satisfaction and increased financial returns.

Speaking about the current consumer market, Ericsson explained that an analytics solution is in great demand by the media industry. This is because the modern on-demand and multi-screen broadcast world has to deal with a lot of content owners, television service provides and broadcasters; in fact, the provider of broadcast technology and services explained that if the industry is to remain relevant, media players have to ensure they are optimising their channel delivery. Broadcasters also need to take the time and resources to understand what consumers want and demand in addition to what is not appreciated or required.

With this in mind, Ericsson has launched the Integrated Video Insights BI tool. This solution is championed to transform data across all operational aspects of broadcast, including customer care, business processes, technology platforms and commercial networks. By utilising the new and powerful BI Integrated Video Insights tool, Ericsson believes that media players across the world will be able to improve their content commercialisation strategies to boost returns. The organisation also thinks the tool will allow firms to identify investment opportunities, provide analysis into increasing the average consumer’s revenue return, and ensure that broadcast content is viewed under optimised conditions for maximum enjoyment.

Ericsson’s head of consulting and systems integrations, Jean-Philippe Poirault, said: “As media consumption changes and new players enter the market, it is becoming increasingly critical for media players to have a complete 360-degree overview of their business. They need to understand and improve everything from the quality of their service to their customers' content preferences and quality of experience. With Integrated Video Insights, they can anticipate future operational needs, respond quickly to real-time issues, implement advanced, proactive customer care flows, and ultimately make better business decisions.”

With the new BI tool, television companies and broadcasters will be able to better understand their customers, giving them the ability to tailor content towards viewers’ needs; in addition, they should be able to optimise revenue to ensure they make increasingly better returns on investment rates.

About Us

Montash is a multi-award winning global technology recruitment business. Specialising in permanent and contract positions across mid-senior appointments across a wide range of industry sectors and IT functions, including:

ERP Recruitment, BI & Data Recruitment, Information Security Recruitment, Enterprise Architecture & Strategy Recruitment, Energy Technology Recruitment, Demand IT and Business Engagement Recruitment, Digital and E-commerce Recruitment, Leadership Talent, Infrastructure and Service Delivery Recruitment, Project and Programme Delivery Recruitment.

Montash is headquartered in Old Street, London, in the heart of the technology hub. Montash has completed assignments in over 30 countries and has appointed technical professionals from board level to senior and mid management in permanent and contract roles.

comments powered by Disqus

Social Stream

Latest News


What Does A Snap Election Mean For Recruitment?

2017-04-25 08:00:00 +0100

On Tuesday 18th April, Prime Minister Theresa May called a snap general election for 8th June, taking the nation by surprise. Rather than waiting until 2020, voters will now be casting their ballots in a matter of weeks. The hope for the government is that a Tory victory give the prime minister a strong mandate in parliament as Brexit negotiations begin. This sudden decision has been embraced by many in the recruitment industry due to the anticipated st...


Evolve or Die: The Importance of Being Agile

2017-04-19 18:00:00 +0100

In the high-speed world of IT, agility is essential if you want to stay on top. Over the last 20 years, Montash Managing Director Roy Dungworth has experienced many changes in the industry. But two things never change - the need for business agility and the importance of people. Roy shares his insights after two decades in the industry. The pace of the IT industry increases every year. The way people buy or consume information today is having an enormou...